Regenerate Canada
Regenerate Canada is World Wildlife Foundation Canada’s bold 10-year plan to expand habitats, reduce carbon in the atmosphere, lower industrial impacts and, as a result, reverse wildlife loss and fight climate change. In advance of the rollout, concept art, and website mockups were developed to support and launch the nationwide campaign.
- Year: 2022
- Client: World Wildlife Foundation
ASK
Establishing mandate for the next decade
World Wildlife Canada needed support bringing various campaign and branding assets together to package and gain buy in from key stakeholders across many internal teams, board members and international partners. This required a video to be developed by adapting new and existing design elements, creating in-situ mockups and combining various brand assets to launch the campaign internally.
DELIVERABLES
From concept to reality
To bring this to life, initial concept art was adapted and brought to life in a short campaign kickoff video, social media ideation, and introducing key design themes, winning the support of key stakeholders for a full campaign rollout.
SOCIAL MEDIA MOCKUPS
CAMPAIGN VIDEO
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